We Sell Farm & Ranch Real Estate...Differently

Farm & Ranch Real Estate Marketing

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What goes into listing and advertising an agricultural property for sale:

  • Order deeds from title company to confirm how the property is titled and the legal description.
  • Prepare listing contract, addendum, property disclosure statements, Lead-Based paint disclosure statements, etc. and FSA freedom of information release form.
  • Meet with Seller to sign listing agreements, disclosure statements, and FSA freedom of information release form.
  • Inspect property, take pictures, and GPS the fence and property boundary lines.
  • Order To Be Determined title commitment from title company.
  • Order from FSA office: 1.)  clean aerial photo; 2.) 156EZ form; 3.) Last year acreage report; 4.) CRP contracts; 5.) Conservation Plans; 6.) EQUIP contracts; and 7.)  Cost share agreements.
  • Growing crops: Is the property leased, terms of lease, written or verbal.
  • Determine if chemicals applied to farmland and the type of chemicals used.
  • Order schedule of crop insurance, APH, and assignment forms.
  • Determine if there are dump sites, underground fuel tanks, oil drenched soils etc. on the property?
  • Are there noxious weeds or prairie dogs?
  • Review TBD title insurance commitment for requirements or title problems, and determine if mineral rights have been reserved.
  • Order copies of exceptions to TBD title insurance commitment.
  • Inspect improvements for measurements, exclusions, inclusions, & review property disclosure statement, location of septic tank and domestic well. Propane tank included/excluded.
  • Order domestic well permit and septic tank permit.
  • Exemption or special use permits from county.
  • Status of leases: tenant termination?
  • State Lease: Copy, annual payment, possessory use tax, transfer fee.
  • Order efficiency test for irrigation wells.
  • Research or order from State, irrigation well logs, final permits, completion reports, and/or court decrees. Check legal acres & well location.
  • Calli irrigation district to verify water rights, legal irrigated acres, remaining acre inches, water assessments, district acres, & copy of bonded acre map.
  • Description of irrigation equipment.
  • Ditch company: verify shares of stock, delivery and assessment, locate original water stock certificate.
  • Verify irrigation wells are in augmentation plan, cost, past depletions covered, credits, and assessments.
  • Service contract w/REA.
  • From picture file: select color brochure front page pics, address page pics, inside panoramic pics, and top 10 pics;  select website 10 pics, landing page pics,  front page panoramic pic, Virtual tour panoramic and single pics; Buyer information meeting and auction power point property pics; website database pics; YouTube pics from Virtual tour; select pics for newspaper ads.
  • Fill out property information reconciliation spreadsheet and draw maps for color brochure.
  • Mark on aerial map where R/E signs to be located, # of signs, and order signage.
  • Create color brochure with pictures, property descriptions, terms and conditions, and aerial parcel and location maps.
  • Email pdf of color brochure to Publication Printing with query of surrounding landowners to mail to. Publication Printing mails color brochure.
  • Write property ads, determine and schedule newspapers to run print ads as well as email ads.
  • Pick up signage, place on signs, and place on property for sale.
  • Website: post auction or property for sale announcement;  determine keywords, meta tags, landing page copy,  & content & write website style sheet; create & install Visual Tour, create & install YouTube, create & install pdf of color brochure; create &  install digital brochure; create & install digital detail brochure; post 10 pictures and landing page pictures and copy;
  • Google Ad campaign:  email Blue Tent copy, keywords, & budget.
  • Email Seller pdf of color brochure and link to website.
  • Blue Tent Marketing optimizes online listing for search engines.
  • Email Seller that the property information is on website.
  • Blue Tent prepares email and social campaign blast. Once approved, color brochures and links to websites are sent via email and social media.
  • Develop list to call of surrounding landowners, inquiries who have called for similar types of property, or return calls to those who have called on the property.

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Create & Publish the Detailed Brochure:

  • We create and publish a detailed brochure after the completion of the due diligence and prior to the buyers informational meeting.  The detail brochure will include the terms and conditions of the auction and all pertinent facts & information. This detailed brochure allows the buyer, their attorney, and lender to review the necessary information prior to the auction to answer all questions.  The detailed brochure is incorporated and made a part of the real estate contract.  Every bidder signs off they have reviewed the detail brochure and agree to the terms and conditions of the auction.
  • Include terms & conditions & parcel descriptions in color brochure except pictures. The following is added: FSA bases, R/E taxes, soils maps; title insurance; purchase contract; property disclosure forms well logs, Irrigationi well permits & information; CRP contracts & status reviews; bidder card, anything pertinent to the property. i.e. FSA base, soils, taxes, well permits, title commitment, title exceptions, and real estate contract.
  • Draw borders/lines on parcel maps.
  • Finalize detail brochure & print for buyers meeting & to send out.
  • Make changes after buyers meeting and revise detail brochure.
  • Print and send out revised detail brochures to inquiries and buyer information meeting attendees.
  • Post digital initial and revised detail brochure on website.
  • Send initial and revised detail brochure to seller.
  • Mail first part (property info) of initial or revised detail brochure to auctioneer.

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