How We Market Your Property

Buyers fall into three categories:

1. Those who are looking for a certain type of property – at a certain price – at a certain time. (60 – 120 days to sell to).
2. Those who are looking all the time.
3. Those who are not actively looking but if the opportunity arises, they will purchase.

In addition, due to the size, location, and price point of a property, Buyer(s) may come from within a 20 – 30 mile radius of the property, relocate from another area, and/or purchase for their investment portfolio. When you hire us, you have access to our active and passive buyer database and our extensive marketing campaign utilizing every advertising medium to expose your property locally, regionally, and globally. It is tough to sell a secret, but with Reck Agri Realty & Auction, everyone will know your property is for sale. Better yet, the cost of the marketing is included within our fee.

Our database of landowners, buyers, past buyers, past sellers, and business professionals is the backbone of our business. Included within this database is landowners within 33 counties in Eastern Colorado, Western Kansas, and Nebraska (North Platte west). With each landowner record includes legal description and we can sort within 20, 30, or 75 radius of any property. Also included are buyers and the type of property they are looking for and every banker, attorney, and CPA within this trade area.

Our website is the center piece of our marketing program. Whether it is print, radio, digital advertising, and/or email and text messaging blasts, all methods are intended to drive traffic to our web pages. Our website is continually optimized to assure that when an interested buyer types keywords searching for a certain type of property, your listing will appear and/or they can click through to your auction or property for sale on our website. The website also exposes your auction and/or property for sale worldwide 24/7/365 to a pool of buyers traditional advertising cannot reach.

A color brochure to be created to showcase your property. The brochure includes eye catching photos and pertinent information i.e. location, aerial, and parcel maps along with the property information. This brochure is available on our website to be downloaded and included within our Email and Text message blasts.

Typically 4,000 to 6,000 color brochures will be mailed to the following:

1. Surrounding landowners within 30 – 50 mile radius of your property
2. Business professionals i.e. bankers, attorneys, etc who may have clients interested in properties like yours, past auction attendees and our buyer database
3. Using the Farm Market iD database and Precision Reach, we can target specific producers and landowners in defined territories.

We find mailing the color brochures to surrounding and targeted landowners is the most effective means to market your property as you are sending to the individuals who have made the commitment to live and work in this area, knows what the area will produce, and may want to expand their current operation.

We send weekly email and text messaging blasts to our growing database of interested buyers and business professionals. Emails feature properties for sale via private treaty or auction/under contract/sold and other timely information. Both are efficient methods to keep interested buyers and professionals informed and again drives traffic to the website to see your property.

We blanket your local and regional area with ads to announce your auction and/or property for sale to provide teaser information to create interest and momentum to either go to our website and/or call our office. We also strategically place ads in trade publications with subscribers who would be interested in property like yours.

We aggressively market your property digitally through these channels:

• Local and regional ads via Facebook, Twitter, LinkedIn, Instagram
• Google pay-per-click – When an interested buyer types in the keywords, an ad will show up on the Google page, the interested buyer will click through to your property on our website.
• We customize a targeted digital marketing plan via Farm Market iD’s and Precision Reach (digital partner) to run a media campaign that reaches the most likely prospects for buying your property. With banner advertising, the audience (for example, 450+ cow/calf producers in the defined area), the banners advertising your auction and/or property can appear anywhere on the internet the desired buyer prospect is viewing content.
• Remarketing pay-per-click – (Also known as retargeting) is an effective way of keeping your auction and/or property for sale in front of interested buyers who have visited and clicked thru to your auction and/or property for sale on our website. For these individuals, a banner ad can appear anywhere on the internet the buyer prospect is viewing content. No matter where the click thru comes from to visit your auction and/or property on our website, a banner ad will follow the buyer prospect.

We advertise and list property on the following farm and ranch websites – Lands of America, Land and Farm, Land Watch, Land Broker MLS, Land Hub, Land Flip, Ranch Flip, Farm Land Finder. These farm and ranch websites generate over 1,000,000 visits per month to their websites.

A newsletter published quarterly which includes reporting on recent trends and subjects affecting land ownership plus properties for sale and upcoming auctions. Mailed to over 34,000+ landowners in 33 counties in eastern Colorado and western Nebraska and Western Kansas and to our database of business professionals and buyers.

Reck will run radio ads promoting your property to the strongest ag radio stations in your region. Spot placement will ensure high listenership during key times in news, markets and weather.

We place FOR SALE signs to identify and advertise your property.

We contact our list of past buyers, sellers, interested buyers, and auction attendees.